Marketing goals define the targets your business aims to achieve through its promotional activities. They focus on increasing brand visibility, driving website traffic, enhancing customer engagement, and improving conversion rates. By setting clear and measurable goals, you can align your marketing strategies with overall business objectives, track progress, and make data-driven decisions. Whether aiming to boost social media presence, expand market reach, or increase sales, well-defined marketing goals help in creating effective campaigns, optimizing resources, and achieving sustainable growth.